Thursday, August 6, 2009

Harvard Creates a Clothing Line?!

That's right. The university has inked a ten-year licensing deal with clothing manufacturer Wearwolf Group for a line of contemporary men's apparel called Harvard Yard. The line includes "short-sleeve plaid shirts, Liberty print wovens, seersucker shorts, regimental stripes, sporty knits, patterned jackets and fancy pants — all in a contemporary, tapered fit," according to WWD.

Prices range from $165 for pants to $495 for sport coats. The line's creative director, John Fowler, told WWD that designers drew from photos of students lounging in Harvard Yard in the sixties. “It’s a style that has become current again and not just with the American consumer. We think Harvard Yard will have global appeal.”
NY Mag

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