Butterfly SoulFire Fall 09: Telescope and Envelope

I hadn't heard of this Japanese label until I saw these photos on Fashionisto. The apparel is pretty good, but mostly I dig this photo shoot idea. Apparently, it was inspired by Alice & Wonderland. Just a great simple set that stands out. Here's what fashionisto said: The dark color palette contributes to an understated appearance, but the “contrasts of sizes and fabrics” produces a collection of humor and surrealism. Ideally, the “Telescope and Envelope” collection provides individuals with a creative palette to express themselves. butterflysoulfire.com
photos: fashionisto