H&M Menswear Grows Up?

Looks like H&M finally caught on to this concept: men will gladly pay more for higher quality. They've always decent suits for a very reasonable price, but I'm looking forward to day wear that offers an alternative to American Apparel basics. Apparently, the collection will focus on daring pieces like jumpsuits, fake fur coats and pieces with clever detailing. Just have to wait until mid-September to see how this plays out.
Source: Selectism