Genius

Believe it or not, this is the site of an Adidas retail project, the No.74 concept store. The store is a unique partnership with London's No.6, which is an exclusive adidas retailer. The temporary location, open until May 3rd 2008, will carry product including adidas Sport Performance, adidas Originals, Y-3, special make-ups and limited editions, not to mention items that relate directly to Berlin, the City this is in.