Monday, March 17, 2008

April 77 Store in Paris


Another piece of news stolen from We Are The Market:

Vintage record label and denim producer April 77 has just taken up residence in a retail space right down the block from the company's headquarters. Designer Brice Partouche tapped interiors guru Steven Thomas after reading a book on Biba, the '70s retail monolith that Thomas also designed. The circular space recalls a turntable with its dark vinyl'esque floors and gleaming steel beams, a choice that complements Partouche's rock-n-roll-inspired, super-skinny unisex denim styles and fitted double-breasted blazers. Vintage radios are stashed throughout the displays to further address the line's affinity for beats. (Source: Refinery29/Selectism)

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