Monday, March 17, 2008
Looks Like the Ol' Employer's Doing Well...
Amid this full-on recession, one company (my previous employers, Diesel) seem to be doing just fine. They're opening a new Diesel store in Manhattan, and they recently launched their Black Gold Collection, a higher-end, edgier Diesel that isn't their Diesel Denim Gallery line.
Anyway, here's what We Are The Market said:
Looks like retail isn't looking grim for everyone. As DNR reports, "Diesel will open a Fifth Avenue flagship here at the end of the year. The Molvena, Italy-based denim and sportswear maker has signed a lease for a three-floor space at 685 Fifth Avenue, on the corner of 54th Street, from Gucci Group, which owns the building. The prime retail location previously housed the Gucci flagship, which was moved to a much larger space at 725 Fifth Avenue that opened last month. The 19,555-square-foot Diesel flagship will be considered the company’s highest-profile store to date, according to Renzo Rosso, Diesel’s president and founder. “In 1996, we opened the very first Diesel store worldwide in New York on Lexington Avenue. The opening of Fifth Avenue is not only the achievement of a great goal, but also represents, for Diesel, the beginning of a new adventure,” he said in a statement. "
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